Bill Anderson advises on the people and process that make marketing operations teams effective. Bill has advised senior Fortune 1000 marketing and revenue leaders and takes on a small number of engagements each year, primarily through referral.
Fluid revenue operations require two things to work: a good flow of data and the right data to flow. Data must flow simply this is a key problem in many systems companies maintain fragile complicated systems because they started from the wrong point. They lost…
Continue reading...Sure, data is seen as the lifeblood of modern business. Companies are urged to collect as much data as possible, with the belief that more information leads to better insights and decision-making. However, this approach can lead to data overload; executives leave the company but…
Continue reading...Executive sponsorship is critical here, because teams won't naturally work together Marketing is often comprised of people-pleasers who are uncomfortable having direct and challenging dialog with other teams Sales are hungry and action driven, often being perceived as being aggressive. Sales often doesn't fully understand…
Continue reading...OK, maybe not the wilderness, wilderness. It was Toronto. I met Jamie Lee while building a Marketo instance for her. Her company was doing a ten-city tour and they wanted to use the system in six weeks, nearly half the time it takes for a…
Continue reading...I once did a consultation with a national healthcare company. The tech setup: While they expected us to choose a software product for them, we ultimately advised them to hire a Chief Technology Officer.
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