Adobe Gen Studio for Performance Marketing (whew! what a mouthful) opens up meaningful possibilities: produce marketing content at scale while maintaining quality and brand consistency. Organizations that approach implementation thoughtfully are seeing real benefits; faster campaign launches, more testing capacity, and better resource allocation. Success…
Continue reading...Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive. It's not usually a problem with the technology itself, but rather a gap between how the system is configured and how salespeople actually behave. Simply deploying a sophisticated…
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Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives, particularly those focused on performance marketing. The demo showcased the platform’s ability to generate tens of thousands to millions of images swiftly, a capability that will disrupt business…
Continue reading...I've been in more than a few organizations, and I've formed an opinion of what makes a strong Revenue Orchestration Architecture. Here's my basic tenets for design: READ is powered by data. All the arguments about API-first, Composable, Headless, Gopher protocol take a back seat…
Continue reading...Sure, data is seen as the lifeblood of modern business. Companies are urged to collect as much data as possible, with the belief that more information leads to better insights and decision-making. However, this approach can lead to data overload; executives leave the company but…
Continue reading...OK, maybe not the wilderness, wilderness. It was Toronto. I met Jamie Lee while building a Marketo instance for her. Her company was doing a ten-city tour and they wanted to use the system in six weeks, nearly half the time it takes for a…
Continue reading...Evolving Marketing Operations for a more fluid pipeline Marketing technologists have traditionally focused on building discrete platforms to support specific functions, such as marketing automation, lead management, CRM, and analytics. This creates challenges for the Chief Revenue Officers (CRO) to drive revenue growth due to:…
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Scaling content generation for Performance Marketing Adobe has recently released the first versions of Gen Studio—a tool designed to automate and streamline high-volume workflows for performance marketing. Adobe’s key positioning for the launch emphasizes the platform’s ability to generate tens of thousands of images quickly,…
Continue reading...Kickoff meeting Audit phase Planning phase Buildout phase QA phase The team: At minimum, you will need stakeholders from the newly acquired company as well as your team for a half-day kickoff. Job roles on both sides would include: How this works: The kickoff is…
Continue reading...Merging martech platforms after an acquisition can be challenging, upfront planning saves the day As a marketing technologist, integrating marketing automation systems from acquired companies involves merging two distinct business operations, cultures, and technologies. This process requires a structured approach to ensure a smooth transition.
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